PRONUTRO

    This week we had to find good design. I've been feeling sick so I looked around the house and I found these boxes in my recycling. This is my all time favourite cereal, it's kind of like Cream of Wheat but ten times better. This is what I ate as a kid in South Africa and since then the box has dramatically changed. My favourite thing about this box used to be the little facts on the other side which was in both Afrikaans and English. Now it's just adds and sports things in only English.  

     Childhood memories aside the the design of the front is interesting to say the least. There is a lot of movement in the picture with the cereal in the bowl having swirl highlights which is carried on by the white swoosh in the back and the halftone dots which are also carried on into the background. Even the title and sub heading helps with the movement. The bold title really draws the eye to it especially in the "original" one. The designers had to fit in lots of information with still keeping space which I think they did well. Just from looking at the pictures you can tell it's wheat free, made of corn or something like that and in the case of the chocolate flavored one you can tell right away that is that flavor. The only thing I don't really like about the design is how the title is kerned and the halftone on the bottom which is black and distracts from the title and other information.

anyways hopefully we're back to school soon,

Melanie